Advances in veterinary care and
growing awareness of pet health have
helped dogs live longer than ever
before. However, with longer lifespans
come greater risks of age-related
issues, including joint pain, digestive
challenges and skin conditions.
As a result, there is a shift towards
preventive care and tailored nutrition.
Addressing health needs early,
especially through diet, can help
delay chronic issues and support
healthy development and ageing.
The Peptide+ Hypoallergenic
Healthy Living diet provides
75% reduction in free radicals - University of Liège
THE POWER OF PEPTIDES
Antioxidants protect against Oxidative Stress
Helping dogs get the full nutritional benefit from their food is important at every life
stage. Puppies need high-quality, easily digestible protein to support rapid growth and
development, while in adult and senior dogs, the ability to process and use protein can
naturally decline over time. Physical activity, growth, ageing, and environmental factors
can all contribute to oxidative stress, an imbalance caused by harmful molecules known
as free radicals. Peptides in this recipe have antioxidant properties which help neutralise
these free radicals, supporting cellular health, recovery, and overall vitality. Protein
hydrolysis also enhances palatability, making meals more appealing for puppies exploring
new tastes, as well as for dogs with reduced appetite or selective eating habits.
Collagen supports Joint Health
Peptides are rich in essential amino acids – the building blocks for key proteins such
as collagen, which is vital for maintaining strong joints, cartilage, and connective
tissues. In puppies, collagen supports the healthy development of growing bones
and joints, while in adult and senior dogs it helps maintain mobility and flexibility.
Together, these benefits make peptides a powerful tool for dogs of all ages,
promoting healthy development and ageing, joint health and overall vitality in dogs
to support a healthy immune
system.
Freshly Prepared Hydrolysed Salmon (32.5%), Potato,
Sweet Potato, Hydrolysed Dried Salmon (15.5%), Salmon Oil
(6%), Hydrolysed Salmon Gravy (2.5%), Coconut Oil (2%),
Beet Pulp, Minerals, Wellness Blend™ 0.6% (Seaweed 0.1%,
Turmeric 0.1%, Orange 0.1%, Linseed 0.1%, Carrot 0.1%,
Chamomile 0.1%, Fructooligosaccharides (FOS) 175 mg/kg,
Mannanoligosaccharides (MOS) 50 mg/kg), Dried Marigold
(Source of Lutein)
ANALYTICAL
CONSTITUENTS
Crude Protein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 %
Crude Fat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 .5 %
Crude Fibre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 .5 %
Crude Ash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 .5 %
Moisture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 %
NFE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 .5 %
Metabolisable Energy . . . . . . . . . . . .379 kCal/100 g
Omega-6 Fatty Acids . . . . . . . . . . . . . . . . . . . . . . .2 .1 %
Omega-3 Fatty Acids . . . . . . . . . . . . . . . . . . . . . . .2 .3 %
Calcium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 .3 %
Phosphorus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 .2 %
Collagen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 .8 %